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4.2Out of 80 Reviews


Do you also sometimes get the feeling of being a stranger in your own world? That something that should have been easy and practical is anything but that? That simply something you thought you need you don’t use because its use is so complicated that it ends up in a wastebasket or on a shelf where it gathers dust before it reaches its purpose…
I really don’t like dust and unnecessary clutter either. Already from a very young age on, I have tried to avoid them as much as possible. I grew up in a family that apparently lived in splendour. Luckily, the truth was a little bit different... Maybe my parents truly were able to buy me anything I could ever wish for but they didn’t. This is exactly why I mostly focused on those rare toys, clothes and things that we owned. I was a true master in disassembling and reassembling while figuring out how everything could be as practical as possible. Practicality became a part of my everyday life. If a skirt was to long, I simply shortened it. Clothes pegs never served their purpose only. I even used them as earnings... and a cooking spoon was never just a cooking spoon :)
The practical child in me kept growing, becoming more and more demanding. So demanding that I was constantly reminded of how I could simply create a better, more practical and a higher-quality story.
Having no choice but to listen, I started thinking about, designing, creating, disassembling, building and using... for me, for you, for us...

20 Products

Seen 20 of the 20 products


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Backjoy Europe 4,8 / 5 - 538 Reviews @ Trustpilot
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